According to Alan Hartman, the studio manager at Turn 10, the involvement of the car manufacturers has changed over the last three to four years, as they’ve realized that this is a very important venue for them; car companies want to be featured in a game with Forza’s name recognition and power. Raj Nair, who leads Ford’s global product development, said that Forza Motorsport 6 will give fans the opportunity to “virtually experience” Ford’s lineup of performance automobiles. 

A release date for Forza Motorsport 6 has not been announced yet, but gameplay will be unveiled during E3 in June, and the announcement trailer that was shown at the auto show can be viewed below. 

Forza Motorsport 6 Announced on Xbox One   Forza Motorsport 6 - 29